Established in 2011, Dsquares is Egypt’s leading loyalty B2B solutions provider with a blue-chip client base and unique service offering. The company serves over 44 local and multinational clients including Vodafone, CIB, National Bank of Egypt, Banque Misr, MasterCard, Visa, and P&G including businesses outside Egypt such as Orange Jordan, Vodacom Tanzania and Vodafone Romania.
Dsquares helps set up and manage the loyalty program for its clients while also attending to customer requests and providing technical support throughout the contract tenor. Dsquares boasts an unparalleled merchant network with reach spanning more than 900 brands and over 11,000 outlets across sectors throughout Egypt, Jordan, Tanzania, KSA, Romania and the UAE with Dsquares ‘Points of Acceptance’.
In December 2020, LCP Fund II announced the acquisition of a significant minority stake in Dsquares. The transaction consisted of a capital increase in addition to acquiring Ezdehar Egypt Mid-Cap Fund’s minority stake.
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